About the Professional Service Association (PSA)
Training, certification, advocacy, and a strong community for independent appliance and electronics service businesses.
Our Story
In the late 1980s small and mid sized service companies faced mounting costs, shrinking margins, and policies that left them without leverage. In 1988 Ron Sawyer brought peers together to organize and act. The first meeting sparked a movement. By 1989 PSA had taken shape as “The Voice of the Independent Service Industry”.
Mission and What We Provide
Our mission is to empower and elevate appliance and consumer electronics service companies by advancing the professionalism, sustainability, and economic strength of the repair industry. We are dedicated to supporting service businesses of all sizes through advocacy, education, and industry collaboration.
- Certification and credentials - CAP, CFC, and leadership pathways.
- Training - hands on technical education, office and CSR, and manager training.
- Resources and community - tools, scholarships, peer network.
- Advocacy - a voice with manufacturers, TPAs, and policymakers.
- Events - Annual PSA convention and regional training with classes, demos, and networking.
The 1988 Founding Letter
In 1988 Ron Sawyer wrote a direct, no-nonsense letter to fellow servicers. He named the pressures everyone was facing, asked shops to come together, and set a date to meet. That simple note lit the spark that formed PSA. Read the full letter.
The PSA Logo Through the Years
What began as a logo rooted in our national service community has evolved into a modern identity that reflects PSA’s commitment to connection, innovation, and an expanding membership.
1989 to early 2000s
Red and blue PSA letters over a USA map to emphasize national reach and independent service roots.
2000s to 2024
Cleaner map and typography for better reproduction in print and digital as PSA expanded training and certification.
2025 to present
Globe icon representing expanding reach and a more modern, tech-ready PSA.
Purpose of the 2025 rebrand
The 2025 refresh keeps the familiar PSA initials while giving the association a clearer, more modern look. More than anything, this update symbolizes our commitment to stay connected, stay relevant, and stay united as the industry grows. It honors PSA’s long history as the oldest organization in the field, while showing our members that we’re ready for the future and prepared to grow right alongside them.
Leadership and Founders
Organized PSA’s formation and championed fair practices, certification, and training.
Long time board member. Helped develop CAP and CSM programs. Trainer and mentor.
Created the PSA Service Library and BAT program. National instructor.
BAT instructor and mentor. Strengthened nationwide training and certification efforts.