I entered the service industry by leaning into operational challenges that most people overlook. What began as a hands-on effort to streamline day-to-day workflows quickly evolved into a passion for elevating how service organizations communicate, market, and operate. 

I started by optimizing internal processes, improving customer-facing touchpoints, and building scalable systems that helped small teams perform like enterprise operations. That early exposure opened the door to deeper involvement—supporting multi-location operations, leading brand strategy, and stepping into roles that allowed me to influence industry-wide standards. 

I’ve been involved with PSA for four years, serving on the Board for the past two. I stepped into leadership because I saw an opportunity to modernize how our industry communicates, connects, and grows. PSA is full of passionate, high-impact professionals, and I wanted to help strengthen member engagement, digital infrastructure, and brand presence to build a more unified, future-ready ecosystem. 

Professionally, I’m proud of building multi-location operational systems that support high-volume, fast-paced service environments, and of driving brand development and marketing strategies that increased visibility, trust, and customer engagement across multiple organizations.